Ethical rules
Waya Technology AB
Waya Technology AB (hereinafter Waya) provides invoice services as well as debt collection and credit management services and thereby has a responsibility towards both the creditor/principal and the debtor – that is, the party who is to pay an invoice or debt. Waya therefore sets as an unconditional requirement that users who connect to the services share Wayas views on ethical and moral issues. What is considered unethical or immoral is partly subjective and depends on who is asked and how the question is asked. These ethical rules state Wayas positions and the principles that guide such assessments.
1. Introduction
A prerequisite for conducting invoice services as well as debt collection and credit management activities is a well-developed control function that ensures that the matters handled are correct – that is, that they relate to correctly issued invoices and receivables and that these are not contested or subject to dispute.
Wayas goal is to actively contribute to faster and more secure handling of invoices and receivables while maintaining good relations between creditor and debtor. As a significant player in the market, Waya to, through this ambition, develop the market in a positive direction.
If users connected to Wayas services act unethically, or use the service for goods or services that are otherwise unethical or immoral, public trust in both the user and WayaTo minimize this risk, Waya has established the following guidelines, which apply to all connected users of Wayas services as well as Wayas partners and resellers.
2. Background and purpose
To actively counteract negative publicity (badwill) and at the same time meet the demands and expectations set by the market Wayas services shall Waya, through its control functions, be able to immediately distinguish between what is right and wrong and make this clear to connected customers and users.
Even if the goods or services to which the invoice or claim relates are legal, they may be perceived as unethical or immoral. Through these guidelines, together with Wayas general terms and conditions, the company has the opportunity to decline cooperation and thereby prevent the services from being used in a way that is contrary to Wayas values, general terms and conditions and ethical rules. WayaThe goal is for the ethical rules to help limit the ability of unscrupulous businesses to run incorrect invoices and debt collection cases and thereby significantly complicate their operations.
3. Anchoring in law, supervision and industry practice
Wayas ethical rules are based on applicable law, the Swedish Financial Supervisory Authority's supervision and established industry practice. Since 1 January 2024, the Swedish Financial Supervisory Authority (FI) has been the supervisory authority for debt collection activities – a responsibility that previously lay with the Swedish Integrity Protection Authority (IMY). On 1 July 2025, FI's regulations and general advice on debt collection came into force. These set binding requirements for both debt collection activities according to the Debt Collection Act (1974:182) and credit management according to the Act (2023:714) on the Acquisition and Management of Non-Performing Credit Agreements. Waya holds permits for both activities.
The basic principle follows from Section 4 of the Debt Collection Act: the activity shall be conducted in accordance with good debt collection practice, which means, among other things, that a debtor shall not suffer unnecessary damage or inconvenience or be subjected to undue pressure or other undue debt collection measures. As further guidance on ethical issues in debt collection, the Waya also the Swedish Collection Agency's industry code of good debt collection practice.
Waya has also drawn guidance from the codes of conduct and principles applied by leading Swedish banks and lenders – including the Swedish Bankers' Association's code of conduct and its code for responsible lending in the consumer credit market, as well as corresponding internal codes at
Wayas banking partners. Waya adopts the following principles as their own, as applicable:
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Sound and responsible operations – conduct sound, safe, stable and responsible operations and contribute to strengthening trust in the industry.
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The customer's overall situation – start from the customer's overall situation – both the client's and the debtor's financial circumstances – and adopt a long-term perspective in case management.
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Transparency – provide clear, transparent and easy-to-understand information about the claim, its basis, amount and payment terms.
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Responsible lending – cooperation with financing actors requires that they follow the Swedish Bankers' Association's code for responsible lending and hold the required permit from FI. Waya never grants funding itself – all funding is administered by Wayas banking partners under their own terms.
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Conflicts of interest and whistleblowing – identify and manage conflicts of interest and provide channels for reporting suspected irregularities (whistleblowing).
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Respect for the individual – treat debtors fairly and with respect, avoid harassment and ensure correct and documented communication with both creditor and debtor.
4. Example
Below are examples of activities that Waya has chosen not to cooperate with, because Waya assesses that the activity is of an unethical nature.
5. Unethical goods
Company X sells pipes and other items associated with drug use. The product names themselves suggest that the products are best suited for the use of illegal substances. Although the goods are not illegal to sell, the Waya that it is immoral to cooperate with company X.
6. Unethical services
Company Y offers fast financial services, so-called text message loans. The market for this type of text message loan has been established in Sweden in a short time, and more and more young people are falling into difficult debt traps at high interest rates. Waya believes that this type of loan – which is granted without a credit check and is aimed at a young and vulnerable target group – is directly unethical. Waya therefore refrains from cooperation with company Y.
Waya However, believes that there is a clear difference and approves funding actors:
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which offers financing to creditworthy customers with no payment complaints and no debts registered with the Swedish Enforcement Authority,
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where the customer has the actual ability to repay the credit within the specified credit period,
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who holds the necessary permit from the Swedish Financial Supervisory Authority to conduct their lending activities,
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who apply responsible lending in accordance with the Swedish Bankers' Association's code, and
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as parts Wayas view on fair claims management.
Waya never grants funding itself. All funding is administered by Wayas banking partners under their own terms.
7. Unethical website
Company Z claims to sell historical objects. The products include communist flags from the former Soviet Union, copies of Mein Kampf, uniforms and knives with swastika symbols, and so-called white power music. The company's website contains messages expressing contempt for the law, interspersed with Nazi values and expressions of these. Although the sale of historical objects is not illegal in itself, the Waya that the website's message as a whole is unethical, and therefore chooses not to cooperate with company Z.
8. Control function
Waya does not undertake assignments for companies that provide goods and services that can be considered:
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be discriminatory,
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be offensive,
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involve violations of the law,
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constitute incitement against a group of people,
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incite to crime,
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attack a single individual,
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be intended for animal cruelty,
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be misleading to the consumer,
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contain erotic films of an offensive or degrading nature,
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be designed for, or sold in connection with, violence against people and animals, or otherwise be of an offensive nature,
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constitute instruments of torture,
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be of an immoral or unethical nature,
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be associated with, or border on, illegal drugs,
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refers to tobacco acquired via the internet,
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refers to so-called timesharing services,
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refers to prescription drugs where the seller lacks a statutory permit,
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refer to sex dating services,
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relate to gaming, betting, lottery or casino services where the seller lacks a license under law,
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refer to anonymity services,
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refers to payment in the form of virtual currency, or trading therein.
9. Unwanted partners
Waya does not cooperate with, and does not undertake assignments for, companies that:
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presents texts or messages on its website that can be considered to constitute any of the above points, or that otherwise market such companies, goods or services,
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does not comply with consumer protection legislation and rules on the right of withdrawal, complaints, etc., or has recurring reports to the Swedish National Complaints Board (ARN) to an extent that clearly deviates from industry colleagues,
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owns one or more websites whose overall impression may be perceived as unethical,
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intentionally misleads the consumer regarding the terms and conditions for purchasing goods and services,
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engages in sales or marketing practices that may be considered unethical, such as pyramid schemes,
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sells financial services mainly aimed at young people with low or no creditworthiness,
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illustrates or clearly encourages violence, crime or animal cruelty.
10. Termination and warning
Users of Wayas services as Waya are deemed to be using the service in violation of the ethical rules shall in the first instance be terminated as customers, and any ongoing assignments shall be terminated. In exceptional cases, Waya give the user the opportunity to correct. Procedures for termination follow Wayas general conditions.
11. New users of Wayas services
Waya applies security procedures with control functions to ensure that the services are not used for improper or criminal purposes, or in any other way that is contrary to Wayas at any time applicable general terms and conditions, applicable agreements, ethical rules or relevant legislation.
Waya has developed an internal control system against which all customers are continuously tested before they are granted access to the services. The control system is based on a number of established criteria that each customer must meet at all times. These criteria include, among other things, obtaining in-depth information about the customer from Wayas information partner. The guidelines for Wayas customer assessment according to the control system is shown in Wayas at any time applicable customer assessment criteria.
Decisions on any exceptions to this guideline are made by Wayas management team.
12. Update and management
These ethical rules shall be updated continuously to take into account changing laws, regulations and conditions in the market and in our environment. The responsibility for updating the above regulations lies with Wayas CEO.
Last updated: June 15, 2026
Determined by: Jörgen Fredman, CEO (CEO)